Head of Marketing and Communications,@_ofwanderings
Making Metrics User-centric
Marketing consent is really important in a post GDPR world.
In this session, Phillippa Carnelly and Sarah marks discus some common practices for gathering user data digitally as well as suggest a few ways you can increase your marketing list in more effective ways. They touch on how marketing goals and UX go hand-in-hand and how you can measure you progress in the right way.
Sarah is a coffee-fuelled ambivert with a passion for people. Digital strategy and communications are a main focus for her as Head of Marketing and Communications at Rezcomm, where she gets to build a strong brand for a niche B2B audience. Bringing together an eye for detail as well as an understanding of overarching goals and strategies, it comes as no surprise that her favourite tool is the SOSTAC framework and really extensive planning spreadsheets.
As host and organiser of Digital Exeter alongside Philippa Carnelly, Sarah is passionate about building community around ‘digital’ that is helping people to connect, share & create. Her goal for the next year is to set the foundations to take Digital Exeter to the next level.